A Designer's Guide to Adobe InDesign and XML: Harness the Power of XML to Automate your Print and Web Workflows

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A Designer's Guide to Adobe InDesign and XML: Harness the Power of XML to Automate your Print and Web Workflows

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Book Description
Is this book for programmers?  Written specifically
for graphic designers and production artists already comfortable working with
Adobe InDesign, this book teaches you how to automate publishing without
learning a lot of scary code. XML simplifies the process of moving content in
and out of your layouts and can speed up any print or Web
assignment.Why should I care about XML? If you’re managing
data-intensive layout projects, and you want to keep that data consistent,
accurate, and up-to-date, then incorporating XML can help. You can also use XML
to automate processes like importing text and large numbers of graphics into a
layout, or repurposing content from one application to another. Do I need
additional plug-ins or special software? You need only the powerful features
built into InDesign CS2 or CS3 to use this book.How will I learn XML?
This guide includes nine easy-to-follow projects with downloadable support
files. With these hands-on tutorials, you will learn XML in context. By the
final project, XML will no longer be a mystery, but a powerful tool you can use
to support your company or clients.These real-world projects will teach
you:l Business cards: Create a structured layout in InDesign and then import
XML. Format text automatically and flow the text into multiple examples.l
Product catalog: Learn how to import XML data into a structured layout using
nested styles and cloned text.l Direct mail and variable data printing: Use
XML and InDesign to create sophisticated direct mail pieces without costly
plug-ins or third-party software.l Magazine and newspaper: Build and export
magazine-style publications for online distribution.l Web: Transform XML
into XHTML to incorporate directly into your Web pages, or use Cascading Style
Sheets to instantly format your exported XML.About the
AuthorJames J. Maivald, owner of Desktop Design, is a graphic
designer and artist with 20 years of experience in publishing and production. He
has written courseware on Adobe Photoshop and other graphic design programs, as
well as dozens of articles for national magazines on electronic publishing and
production. He leads seminars and training on InDesign and XML for individuals
and Fortune 500 companies. An Adobe Certified Expert (ACE) and Adobe Certified
Instructor (ACI) in InDesign and Dreamweaver, Jim is also the coordinator for
the InDesign User Group of Chicago.